Rachel Horner
Content Lead
Rachel is a content marketer, storyteller, and word nerd with a knack for translating even the most complex tech ideas into language an audience actually understands. For 5+ years, she's helped tech leaders communicate vision, build credibility, and shape perception.
Articles by Rachel Horner
Sell
What a Valuation Multiple Actually Means for Your Small Business (and What Drives It)
July 23, 2026 ⋅ 7 min read
Close
How Baton Helped a Former Investment Banker Find the Right Business to Buy
July 21, 2026 ⋅ 7 min read
Sell
A $3.1M Exit on His Own Terms: Duncan's Story with Baton
July 21, 2026 ⋅ 6 min read
Sell
How Baton Helped Signing Solutions Group Land an All-Cash, Over-Asking Offer
July 7, 2026 ⋅ 4 min read
Sell
Your Business Is Not Your Identity: A Founder's Take on Exits
July 1, 2026 ⋅ 3 min read
Explore
How to Get to LOI: The Pre-Deal Mindset Every Business Buyer Needs
June 29, 2026 ⋅ 10 min read
Sell
Understanding the Purchase Agreement When Selling Your Business
June 25, 2026 ⋅ 5 min read
Sell
What Happens After the LOI: A Seller's Guide to Due Diligence
June 25, 2026 ⋅ 7 min read
Sell
Working Capital, Explained For First-Time Sellers
June 25, 2026 ⋅ 6 min read
Sell
IOI vs. LOI: A First-Time Seller's Guide to Buyer Offers
June 24, 2026 ⋅ 7 min read
Close
How a Florida Keys Liquor Store Owner Expanded Her Portfolio with Babycham Liquors
May 27, 2026 ⋅ 5 min read
Close
How a Franchise Founder Bought a Cash-Flowing Construction Business
May 22, 2026 ⋅ 6 min read
On Our Minds
Small Business Buyer Intelligence Report: Q1 2026 | Baton
May 12, 2026 ⋅ 1 min read
Close
Who We Trust for SBA Loans: Baton's SBA Preferred Lender List
May 7, 2026 ⋅ 7 min read
Evaluate
The SBA 7(a) Checklist for First-Time Business Buyers
April 30, 2026 ⋅ 1 min read
Sell
Selling to an SBA-Backed Buyer? Here’s How to Prepare for a Smooth Closing
April 22, 2026 ⋅ 1 min read
On Our Minds
Mind the Gap: How Buyers and Sellers Interpret Deals Differently
April 21, 2026 ⋅ 8 min read
Sell
How Smart Business Owners Plan for the Unexpected: The 5-Step Succession Planning Framework
April 15, 2026 ⋅ 8 min read
Sell
Is Your Business Financially Ready To Sell? Here’s how To Prepare for Smooth Due Diligence
April 7, 2026 ⋅ 1 min read
Sell
Want a Higher HVAC Business Valuation? Focus on These 4 Factors
March 23, 2026 ⋅ 4 min read
Sell
Selling Your Business to an Employee: What to Know Before You Decide
March 16, 2026 ⋅ 6 min read
Sell
How Baton Helped AHA! Leadership Sell in 2.5 Months
March 16, 2026 ⋅ 4 min read
Sell
What Is My HVAC Business Worth? The Real Answer for Owners Thinking About Selling
March 9, 2026 ⋅ 7 min read
Grow
From Prep to Close: The Step-by-Step Guide to Selling Your Small Business
March 5, 2026 ⋅ 1 min read
Grow
Understanding SBA Loans: What Personal Expenses from Your Tax Return Can Actually be Added Back
March 5, 2026 ⋅ 9 min read
Grow
Above vs Below the Line Expenses Explained: What Drives Your Business Value?
February 28, 2026 ⋅ 5 min read
Grow
2026 Tax Calendar: Important IRS Deadlines & Tax Form Due Dates
February 27, 2026 ⋅ 2 min read
Grow
Small Business Tax Changes to Know for the 2025 Tax Year
February 26, 2026 ⋅ 6 min read
Sell
How Erik and Kass Hansen Found the Right Buyer for Greenway Painting
February 9, 2026 ⋅ 4 min read