Remote Marketing SaaS Sold for at Least $1.15M After 6 Bids

About the Business

• Industry: Software – B2B Marketing SaaS for Local Service Businesses

• Location: Remote

• Size: $750K–$1M in annual revenue, $400K–$500K in cash flow, about 90% recurring

• Sale price: At least $1,150,000 (a guaranteed minimum plus a multi-year revenue share)

• Listing to signed LOI: 78 days

• Signed LOI to close: 56 days

The Challenge: A Planned Exit

The owner had always planned the business as a build-and-exit. He wanted to diversify his net worth into real estate.

78 Days to a Signed LOI: Weighing a Revenue-Share Offer

What happened at every stage

1. Valuation: Baton valued the business on rebuilt financials, with about 90% of revenue recurring.

2. Buyer Outreach: Baton contacted strategic acquirers directly, including the eventual buyer, and 120 buyers opened the data room. The owner met 10+ buyers, including two strategic acquirers.

3. Offer Selection and Negotiation Support: Six buyers made offers, and the Baton advisor modeled the strategic's revenue-share offer under flat, declining and churn scenarios so the owner could compare it with cash bids. Working from the owner's goal of more cash up front, Baton negotiated cash at closing and a guaranteed minimum into an offer that started with nothing down.

4. Diligence and Closing Support: Baton set up direct sessions between the owner and the buyer's revenue, finance and customer-success leaders, and ran twice-weekly check-ins through diligence. The deal closed 56 days after the LOI.

The Results

The buyer is a strategic software company that serves small businesses. Through Baton's process, the business:

• Sold for at least $1,150,000, a guaranteed minimum plus a multi-year revenue share

• Drew 6 offers, including two from strategic acquirers

• Closed 56 days after the signed LOI, with no lender involved

What's next for the owner?

The owner works for the buyer for at least two years while the revenue share pays out. He also planned to invest in real estate development and short-term rentals.

Advice and Lessons for Future Sellers

1. Model contingent offers before you compare them. Running revenue-share payouts under several scenarios let the owner weigh them against cash bids.

2. Certainty can matter more than the headline. A strategic buyer with no financing contingency offered a more reliable path to close.

3. Trust carries an earnout. Direct sessions with the buyer's leadership helped the owner get comfortable with future payments.