FloorCare Specialists
Commercial floor care · Alpharetta, GA
Sold · $3.1M
Baton Business Value Estimate
What's Your Business Value Estimate?
Look up an American small business and see what it is estimated to be worth, how it ranks against its competition, and how many buyers are looking for one like it.
What is a Baton Business Value Estimate?
A Baton Business Value Estimate is our estimate of what a small business is worth right now.
A homeowner can look up the value of their house in 30 seconds. A consumer can check their credit score almost instantly. We believe small business owners should also be able to understand what their business is roughly worth as easily as they can any other major asset.
The estimate pulls data on business financial fundamentals and runs them through Baton's valuation model, which is trained on hundreds of small business transactions we've seen close.
This is an estimate, not an appraisal or a formal valuation.
How is Baton's Business Value Estimate Calculated?
Built from small business data, not a form you fill in
The estimate starts with what similar businesses have actually sold for. We match a business to Baton's own closed transactions by industry and apply that group's median sale-price-to-cash-flow multiple.
The cash flow that gets multiplied is itself estimated. We derive payroll from public records, apply industry ratios, and then apply the margin our own comps show for that industry.
The output is a single estimated value, plus a rank against local competitors in the same industry. Once data is provided to our team, Baton's valuations are within 20% of the eventual sale price.
Public small business data
Industry, location, headcount and public filings, assembled into a Baton Business Value Estimate for every business — the small business research an owner would otherwise do by hand.
Ranked against real peers
Each business is scored against the local and regional operators it actually competes with, not against a national average that describes nobody.
Small business insights
Baton uses its proprietary data and insights from thousands of valuations to build this estimated value.
Real owners, real exits
They found out. Then they sold.
Owners across the country found out what their business was estimated to be worth, then decided what to do about it — on their own timeline.
$3.1M
sale price
Duncan sold FloorCare Specialists
Commercial floor care · Alpharetta, GA
He turned down a full-price cash offer to wait for a buyer who would keep his people.
$6.5M
sale price
Omer sold his e-commerce business
Book reselling · Phoenix, AZ
An operation built in a Phoenix garage, taken to market and sold to a buyer who could scale it.
$1.9M
sale price
L'Imprimerie found its next owner
Bakery · Brooklyn, NY
A beloved Brooklyn bakery with no succession plan, matched with an owner who wanted to keep it exactly what it was.
How to use it
If you own a business
Knowing your business value changes how you think about the next five years — what to fix, what to invest in, when to start planning an exit.
If you're buying
The estimate tells you whether an asking price is in the right ballpark before you spend weeks in diligence finding out it isn't.
Accredited and certified
Competitive rank
Are you a better business than your biggest competitor?
Your estimate ranks you inside your own competitive set — the local and regional businesses in your industry — on revenue, margin and reputation.
Sample estimate · Cedarline Plumbing Co. · Columbus, OH
#6
of 94 businesses
Top 6%
Size by revenue
82nd percentile
Margin
74th percentile
Buyer demand in your category
53 buyers
Frequently Asked Questions
Your business is your largest asset. Most owners cannot name its value.
Look yours up, see the estimate and the ranking, and decide what you want to do with it.
Find a business