How Erik and Kass Hansen Found the Right Buyer for Greenway Painting
Rachel Horner
February 9, 2026 ⋅ 4 min read
Inspired by Baton’s owner success stories, here’s how Erik and Kass Hansen successfully sold Greenway Painting at maximum value to the perfect buyer, thanks to Baton’s vetted buyer network and hands-on support.
About the Business
Industry: Building & Construction - Painting Contractor
Revenue: $1.8M
Location: Jackson, Wyoming
Size: Owner-operated small business
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Reading the full story gives the full context and insights we couldn’t fit into the video.
The Challenge: Burnout, Uncertainty, and the Question of What’s Next
Greenway Painting began as a father–son operation, with Erik painting alongside his dad across the West Coast. Building a company in a small town wasn’t easy, but through grit and persistence, Greenway Painting grew into a legitimate, trusted local brand.
Years of 24/7 ownership began to take its toll. Burnout set in, and priorities shifted, especially the desire to move to Arizona to be closer to Erik’s dad. Still, the business demanded constant presence.
Neither Erik nor his partner Kass had ever sold a business before. They didn’t know what Greenway Painting was worth, whether anyone would even want it, or how daunting the process might be.
Walking away felt wrong, but they had no idea if Greenway Painting would attract serious buyers or command the price it deserved. They wanted to pass on what they had built. They just didn’t know how.
The Solution: Finding the Perfect Match for Greenway Painting
Like many small businesses, Greenway Painting was built on local relationships, which meant finding a buyer who understood that was just as important as finding the right price. Greenway Painting's clients expected someone present, invested, and part of the community.
Thanks to Baton's extensive buyer network, Erik and Kass were presented with a strong pool of qualified, serious buyers from the start. They found their match in a buyer who relocated from Arizona, fully committed to showing up for the business and the relationships that made it thrive.
With Baton managing the process end to end, the sale never had to compete with their full-time jobs. Baton brought the buyers, guided every step, and kept the deal on track, so Erik and Kass could stay focused on everything else.
“Reid was so supportive. I was able to text him if I had any questions any day and any time, really. He was always there for us—he really came through.
Throughout the journey, Baton handled the heavy lifting at every step:
Clear, Defensible Valuation Before Going to Market: Baton’s free, no-commitment valuation made it an easy first step. For the first time, Erik and Kass had real clarity on what their business was worth—backed by market data, comparable transactions, and normalized financials.
Buyer Outreach, Filtering, and Offer Support: Even as first-time sellers, the process felt manageable. Baton’s seller dashboard replaced email chaos with a single place to organize documents, track buyer activity, review offers, and follow diligence milestones—no spreadsheets or scattered threads required.
Offer Selection and Negotiation Support: Baton handled outreach while helping Erik and Kass evaluate offers and tradeoffs with confidence. Ongoing communication and transparency ensured they always knew where things stood and what decisions were coming next, allowing them to maintain leverage throughout the process.
Diligence and Closing Support When it Mattered Most: When discrepancies surfaced, their advisor stepped in immediately. Financials—one of their biggest concerns—were cleaned, normalized, and clearly explained upfront. And when their lawyer went dark, Baton quickly connected them with a new one without delaying the deal.
The Results
The result was a successful sale that brought real relief.
“What changed for me personally was immediate relief off of my shoulders. Knowing that our brand is living on, but we get to step back, is so valuable.”
Through Baton’s attention to detail, consistent communication, and hands-on guidance, Erik and Kass were able to achieve an outcome that once felt out of reach:
Baton filtered buyer inquiries and introduced only qualified, high intent buyers, leading to four strong offers
Closing the transaction at $1.85M
4 months from listing to close
Confidence their business legacy would continue under the right ownership
“I’d recommend Baton for anyone that doesn’t have experience in selling a business—not knowing where to start. Baton takes the reins and supports you the entire time. ”
What’s next for Erik and Kass?
With the sale behind them, Erik and Kass are settling into a new rhythm, spending winters in Arizona closer to family. Looking back, they have a few lessons to share with other owners considering a sale.
Advice and Lessons for Future Sellers
“Make sure your books are in line. You want all of your financials ready to send.”
“Just trust the process. There are ups and downs, but it’ll happen!”
“What surprised me most about the potential buyers was that they thought they could run a local paint company from out of state. It seems like a lot of people are looking for a business they can run remotely.”