Free expert valuations backed by 100,000+ sales
Baton’s valuations are consistently within 10% of the actual sales price.
How our valuation process works
Provide basic information on your business
Spend less than 10 minutes to complete a quick survey and link your software.
Review a free and in-depth valuation
Receive your valuation done by and expert and review with our team, at no cost or obligation.
Select the plan that works for you
Whether you’re curious about buyer interest or actively selling, Baton provides tailored options to fit your needs and thousands of qualified buyers.
See where you stand. Move when you're ready.
A free valuation shows what buyers would pay today, so you can plan for the finish line.
Answer a few questions
A confidential 10-minute survey about your business.
Get a realistic valuation
Grounded in recent comparable sales, your business performance, and buyer financing eligibility - not a generic calculator.
See your buyer matches
Find out how many qualified buyers in our pool of 25,000+ are looking for a business like yours today.
*Built for businesses generating over $100K in adjusted annual cash flow.
Meet the experts behind your refined business valuation
Our analysts have years of experience making recommendations that have helped even the most seasoned entrepreneurs. They prioritize accuracy while keeping services free, because we believe every owner deserves to know what their business is worth.
Reed Abrams
Reed has over 3 years of experience in M&A and financial services, working with large businesses to provide transaction advisory, post-merger integration, and strategic planning guidance. Reed brings a passion and deep understanding of small business owner perspectives to every engagement, valuing their unique journeys and challenges. At Baton, Reed strives to meet owners where they are today, helping them navigate complex decisions and embrace opportunities for growth ahead.