Southeast Online Print Shop Sold for $91K, 63 Days to Close

About the Business

• Industry: E-Commerce – Custom Printed Paper Goods

• Location: Southeast

• Size: $250K–$500K in annual revenue, $75K–$100K in cash flow

• Sale price: $91,000

• Listing to signed LOI: 140 days

• Signed LOI to close: 63 days

The Challenge: Retiring From a Business Built on Reorders

The owner ran the shop from home with one part-time helper and was ready to retire. Most of his sales came from repeat commercial customers ordering online from across the country.

140 Days to a Signed LOI: Waiting for the Right Buyer

What happened at every stage

1. Valuation: Baton valued the business against industry comparables before launch. It sold for $91,000, about 50% more than the owner's own estimate at signup.

2. Buyer Outreach: Baton listed the business on its own marketplace and syndicated it to BizBuySell. 125+ buyers viewed it, 50 opened the data room, and the owner met 3 buyers.

3. Offer Selection and Negotiation Support: An investor offered $65,000, and the Baton advisor countered instead of settling. Two days later, a first-time buyer with an e-commerce background offered $91,000 on his own, and the LOI was signed 5 days after his first message.

4. Diligence and Closing Support: The Baton advisor ran weekly diligence check-ins with a shared tracker and drafted the transition section of the purchase agreement. The deal closed 63 days after the LOI, ahead of the diligence deadline.

The Results

The buyer runs the business today, and he moved production out of the owner's home into leased space. Through Baton's process, the business:

• Sold for $91,000 with no bank loan

• Received 2 offers after the owner met 3 buyers

• Closed with $61,000 in cash at closing and a $30,000 seller note

What's next for the owner?

The owner is retired.

Advice and Lessons for Future Sellers

1. Don't take the first offer. Countering a low bid kept the owner in the market when a stronger buyer arrived days later.

2. A small deal can skip the bank. Buyer cash and a seller note made for a simple close.

3. Make the listing speak for you. The winning buyer found the business on his own through the listing and moved quickly.