Southeast Dog Training Company Sold for $342K, 100% of Ask

About the Business

• Industry: Pet Services – Dog Training

• Location: Southeast

• Size: About 6 contract trainers and an admin lead

• Sale price: $342,000 (asking price: $342,000)

• Listing to signed LOI: 61 days

• Signed LOI to close: 72 days

The Challenge: An Owner Whose Focus Had Moved On

The owner was spending fewer than five hours a week on the business and wanted to focus on his other work. He needed a buyer who could take over a team of contract trainers with an admin lead running the schedule.

61 Days to a Signed LOI: Full Price With Cash Up Front

What happened at every stage

1. Valuation: Baton set the asking price at $342,000.

2. Buyer Outreach: Baton marketed the business on its marketplace. The buyer who came forward was a first-time buyer from another region who wanted to run it semi-absentee with the admin lead handling day-to-day work.

3. Offer Selection and Negotiation Support: Before the LOI, Baton had the buyer review the customer system, books, payments and ad accounts on a live walkthrough with the owner. The buyer's first proposal had $35,000–$50,000 down, and Baton negotiated it to $100,000 in cash at closing at the full asking price.

4. Diligence and Closing Support: Baton kept both sides working on the purchase agreement while the buyer's funding came together. The deal closed 72 days after the LOI.

The Results

The buyer is a first-time business owner who planned to run the company remotely and expand it into his own market. Through Baton's process, the business:

• Sold for $342,000, 100% of its asking price

• Closed with $100,000 in cash at closing and the balance in seller-financed payments

• Closed 72 days after the signed LOI, with no bank loan

What's next for the owner?

The owner sold to focus on his other businesses. Before closing, he helped recruit a trainer in the buyer's home market.

Advice and Lessons for Future Sellers

1. Let buyers see your systems before the LOI. A live walkthrough of the books and accounts gave the buyer the confidence to commit.

2. Know your minimum cash at closing. A clear number gave the advisor room to negotiate the rest as seller financing.

3. A strong team makes a business transferable. An in-place admin lead and contract trainers made the business workable for a buyer from another region.