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Midwest Therapy Practice Sold for $660K in 4 Months

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Rachel Horner

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2 min read

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About the Business

  • Industry: Healthcare – Outpatient Therapy Practice

  • Location: Midwest

  • Size: $1M–$1.5M in annual revenue, $200K–$250K in cash flow

  • Sale price: $660,000 (asking price: $700,000)

  • Listing to signed LOI: 61 days

  • Signed LOI to close: 58 days

The Challenge: Moving On to Nonprofit Work

The owner wanted to devote herself full-time to nonprofit work. A practice manager and billing team already ran operations, so she needed a buyer who would keep the team in place.

“I sold my small business from start to finish in 4 months… I am highly satisfied with my experience and highly, highly recommend selling with Baton.”

61 Days to a Signed LOI: The Right Buyer From the Listing

What happened at every stage

  1. Valuation: Baton listed the practice at $700,000, about 3 times cash flow.

  2. Buyer Outreach: 34 buyers viewed the listing and 13 opened the data room. A first-time buyer couple reached out through Baton, saying the owner's interview videos on the listing resonated with them.

  3. Offer Selection and Negotiation Support: The couple offered $660,000, and the owner signed their LOI 61 days after launch.

  4. Diligence and Closing Support: Baton set up recurring diligence check-ins, and the buyer's accountant verified revenue against third-party payment records. The Baton advisor then ran a dated closing checklist across both attorneys and the landlord to close 58 days after the LOI.

The Results

The buyers are a married couple who bought their first business. Through Baton's process, the business:

  • Sold for $660,000, 94% of its $700,000 asking price

  • Closed with 80% cash at closing and a 20% seller note, with no SBA loan

  • Closed about 4 weeks before the LOI's outside date

What's next for the owner?

The owner is devoting herself full-time to nonprofit work.

Advice and Lessons for Future Sellers

  1. Let buyers meet you. The owner's interview videos on the listing resonated with the winning couple.

  2. Build a team that runs without you. A practice manager and billing team made the practice a fit for buyers who aren't clinicians.

  3. Put dates on the closing checklist. Deadlines for every party helped the deal close weeks ahead of schedule.

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