Southeast Aesthetics Practice Sold for $1.68M, 15 Buyers Met

About the Business

• Industry: Health & Wellness – Aesthetics and Wellness Practice

• Location: Southeast

• Size: $1M–$1.5M in annual revenue, $500K–$750K in cash flow

• Sale price: $1,680,000 (asking price: $1,680,000)

• Listing to signed LOI: 83 days

• Signed LOI to close: 103 days

The Challenge: Moving On to a New Venture

The owner had built a profitable single-location practice and wanted to move on to a new business venture. She needed a buyer who could finance the deal and keep the practice running for its clients.

83 Days to a Signed LOI: Choosing the Bankable Offer

What happened at every stage

1. Valuation: Baton re-ran the valuation after the owner cleaned up her books and set the asking price at $1,680,000, about 3 times cash flow.

2. Buyer Outreach: 182 buyers viewed the listing and 84 opened the data room. The owner met 15 buyers, with calls scheduled by the Baton advisor.

3. Offer Selection and Negotiation Support: Four buyers submitted early offers, and the highest headline bid leaned on a large seller note and an earnout. The Baton advisor steered the owner toward a full-price, SBA-financed offer and confirmed with the lender that the buyer could get the loan before she signed.

4. Diligence and Closing Support: The Baton advisor introduced the buyer to Baton's lending partner, which he chose to finance the deal, and ran weekly diligence calls. The deal closed 103 days after the LOI.

The Results

The buyer is a local operator group led by the owner of a nearby wellness clinic, financed with an SBA loan and investor equity. Through Baton's process, the business:

• Sold for $1,680,000, its full asking price

• Drew 4 early offers and several LOIs from 15 buyers the owner met

• Closed all cash to the owner at closing, financed by an SBA 7(a) loan through Baton's lending partner

What's next for the owner?

The owner sold to pursue a new business venture.

Advice and Lessons for Future Sellers

1. The biggest number isn't always the best offer. A full-price offer paid at closing beat a higher bid that depended on a seller note and an earnout.

2. Check the financing before you sign. Confirming the buyer's loan with the lender up front protected the deal.

3. Clean books support your price. Re-running the valuation on cleaned-up financials set an asking price the buyer met in full.