Midwest Equipment Maker Sold for $125K, LOI in 65 Days

About the Business

• Industry: Manufacturing – Specialty Equipment

• Location: Midwest

• Size: $100K–$250K in annual revenue, under $50K in cash flow

• Sale price: $125,000

• Listing to signed LOI: 65 days

• Signed LOI to close: 38 days

The Challenge: Handing Off a Small Manufacturing Business

The owner was ready to retire and wanted to give a buyer up to a year of transition support.

65 Days to a Signed LOI: A Buyer From Baton's Network

What happened at every stage

1. Valuation: Baton built the valuation, listing and data room, and the business went live in November 2024.

2. Buyer Outreach: Baton ran a strategic-buyer list and pre-market owner-lead outreach. 40 buyers viewed the listing and 10 opened the data room.

3. Offer Selection and Negotiation Support: A registered Baton buyer signed the NDA the day after launch and submitted his LOI on the Baton platform. The Baton advisor reviewed it with the owner, who signed 65 days after launch.

4. Diligence and Closing Support: Baton ran the closing checklist and reviewed the purchase agreement with the owner's lawyer. The deal closed 38 days after the LOI, once the inventory was delivered to the buyer.

The Results

The buyer is an individual buyer from Baton's network who had registered on the platform months before the listing launched. Through Baton's process, the business:

• Sold for $125,000, with no seller note or earnout

• Signed an LOI 65 days after launch

• Closed 38 days after the signed LOI

What's next for the owner?

The owner sold the business to retire.

Advice and Lessons for Future Sellers

1. Have your data room ready at launch. The winning buyer signed an NDA the day after the listing went live.

2. Your buyer may already be on the platform. The winning buyer had registered with Baton months before the listing launched.

3. Plan the inventory handoff. The deal closed once the inventory was delivered to the buyer.