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Midwest Dog Daycare Sold for $545K, Closed 20 Days After LOI

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Rachel Horner

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About the Business

  • Industry: Pet Care – Dog Daycare and Training

  • Location: Midwest

  • Size: $250K–$500K in annual revenue, $200K–$250K in cash flow

  • Sale price: $545,000

  • Listing to signed LOI: 55 days

  • Signed LOI to close: 20 days

The Challenge: Selling a Team-Run Business Quickly

The owner spent only a few hours a week in the business, with an established team running daily operations. She wanted to sell quickly.

55 Days to a Signed LOI: An All-Cash Buyer

What happened at every stage

  1. Valuation: Baton reviewed the cost categories with the owner and updated the valuation on $200K–$250K in adjusted cash flow.

  2. Buyer Outreach: Baton produced the listing, a video interview and the data room, and posted the business on its marketplace and BizBuySell. 59 buyers viewed the listing, 25 opened the data room and 9 requested introductions.

  3. Offer Selection and Negotiation Support: The winning buyer came in through the Baton platform. The Baton advisor rewrote his LOI around the owner's feedback, and the owner signed it the next day.

  4. Diligence and Closing Support: The buyer paid all cash with no lender, and the deal closed 20 days after the LOI.

The Results

The buyer is an experienced finance professional and longtime dog lover who wanted an established team in place while he focused on growing the business. Through Baton's process, the business:

  • Sold for $545,000 in an all-cash deal

  • Signed an LOI 55 days after launch

  • Closed 20 days after the signed LOI, with no lender involved

What's next for the owner?

The owner handed the business to the buyer after a planned two-week transition.

Advice and Lessons for Future Sellers

  1. A team-run business is easier to hand off. The buyer wanted an established team in place to run the day to day.

  2. Shape the LOI around what matters to you. Rewriting the LOI around the owner's feedback got it signed the next day.

  3. All-cash buyers can close fast. With no lender involved, the deal closed 20 days after the LOI.

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