Online / Technology
Sell your online or technology business to the right buyer
Baton connects owners with buyers who are actively looking for online or technology businesses. See how many buyers want a business your size, what businesses like yours sell for, and what buyers will ask before they make an offer.
4,389
Active buyers at $1M - $2.5M revenue
2.69x
Typical cash flow multiple
0.72x
Typical revenue multiple
Buyer demand for online or technology businesses
Active buyers on Baton whose search criteria include online or technology businesses, by the annual revenue they are looking for. Updated October 2026.
| Annual revenue | Active buyers |
|---|---|
| Under $250K | 1,441 |
| $250K - $500K | 2,675 |
| $500K - $1M | 3,394 |
| $1M - $2.5M | 4,389 |
| $2.5M - $5M | 4,223 |
| $5M - $10M | 2,739 |
| $10M - $20M | 1,842 |
| $20M - $30M | 1,570 |
| $30M - $40M | 1,462 |
| $40M - $50M | 1,269 |
| $50M+ | 1,224 |
What buyers check in diligence
Every buyer asks for three years of financials first. For online or technology businesses, expect questions about:
Recurring revenue, churn and customer acquisition cost
Traffic sources and dependence on any single platform
Code, domain and intellectual property ownership
Who maintains the product, and what happens if the owner steps away
Multiples are Baton's weighted national averages for online / technology businesses. Your multiple depends on size, growth, customer concentration and how much the business depends on you.