See how many buyers may be interested in your business.

Baton is a marketplace with 25,000+ active buyers. Each one tells us what they’re looking for, from industry and location to how involved they want to be after closing. When you check buyer demand, we compare your business against what those buyers are actively searching for.

No. Your information is secure and confidential, and checking buyer demand doesn’t list your business or share it with anyone. You decide if and when buyers hear about it.

Expect to talk numbers first. Our data shows 45.2% of buyer questions on Baton are about financials. After that, buyers in every industry ask most about customer quality and staffing.

The most common funding source is investor equity, such as private equity or a search fund, used by 27.5% of buyers. Many deals follow a familiar structure: about 20% down, a Small Business Administration (SBA) loan for most of the price, and a small seller note. More than half of offers include some seller financing.

Our latest data shows professional services draws the most buyer demand on Baton (18.5%), followed by home services (16.2%), online and technology (14.2%), and building and construction (13.5%). Between February and August 2026, more than 1,500 businesses across 17 industries drew over 12,000 saves, introduction requests, and offers.

Often, yes. 59% of buyers on Baton are open to buying out of state. One Wyoming painting business found its buyer 900 miles away in Arizona.