Communication / Media
Sell your media business to the right buyer
Baton connects owners with buyers who are actively looking for media businesses. See how many buyers want a business your size, what businesses like yours sell for, and what buyers will ask before they make an offer.
3,846
Active buyers at $1M - $2.5M revenue
2.78x
Typical cash flow multiple
1.02x
Typical revenue multiple
Buyer demand for media businesses
Active buyers on Baton whose search criteria include media businesses, by the annual revenue they are looking for. Updated October 2026.
| Annual revenue | Active buyers |
|---|---|
| Under $250K | 1,387 |
| $250K - $500K | 2,101 |
| $500K - $1M | 2,618 |
| $1M - $2.5M | 3,846 |
| $2.5M - $5M | 3,174 |
| $5M - $10M | 2,094 |
| $10M - $20M | 1,413 |
| $20M - $30M | 1,223 |
| $30M - $40M | 1,074 |
| $40M - $50M | 1,061 |
| $50M+ | 993 |
What buyers check in diligence
Every buyer asks for three years of financials first. For media businesses, expect questions about:
Recurring revenue from retainers, subscriptions or ad contracts
Audience and traffic data, and where it comes from
Ownership of content, trademarks and any licensed material
Client concentration and contract renewal dates
Multiples are Baton's weighted national averages for communication / media businesses. Your multiple depends on size, growth, customer concentration and how much the business depends on you.