Fitness & Wellness
Sell your fitness or wellness business to the right buyer
Baton connects owners with buyers who are actively looking for fitness or wellness businesses. See how many buyers want a business your size, what businesses like yours sell for, and what buyers will ask before they make an offer.
4,431
Active buyers at $2.5M - $5M revenue
2.37x
Typical cash flow multiple
0.69x
Typical revenue multiple
Buyer demand for fitness or wellness businesses
Active buyers on Baton whose search criteria include fitness or wellness businesses, by the annual revenue they are looking for. Updated October 2026.
| Annual revenue | Active buyers |
|---|---|
| Under $250K | 1,297 |
| $250K - $500K | 1,594 |
| $500K - $1M | 2,657 |
| $1M - $2.5M | 3,855 |
| $2.5M - $5M | 4,431 |
| $5M - $10M | 2,819 |
| $10M - $20M | 1,774 |
| $20M - $30M | 1,509 |
| $30M - $40M | 1,418 |
| $40M - $50M | 1,337 |
| $50M+ | 1,174 |
What buyers check in diligence
Every buyer asks for three years of financials first. For fitness or wellness businesses, expect questions about:
Member count, churn and average revenue per member
Instructor and trainer pay, and who owns the client relationship
Franchise agreement or brand terms, if any
Lease terms and equipment condition
Multiples are Baton's weighted national averages for fitness & wellness businesses. Your multiple depends on size, growth, customer concentration and how much the business depends on you.