Beauty & Personal Care
Sell your beauty or personal care business to the right buyer
Baton connects owners with buyers who are actively looking for beauty or personal care businesses. See how many buyers want a business your size, what businesses like yours sell for, and what buyers will ask before they make an offer.
2,758
Active buyers at $5M - $10M revenue
2.65x
Typical cash flow multiple
0.63x
Typical revenue multiple
Buyer demand for beauty or personal care businesses
Active buyers on Baton whose search criteria include beauty or personal care businesses, by the annual revenue they are looking for. Updated October 2026.
| Annual revenue | Active buyers |
|---|---|
| Under $250K | 1,078 |
| $250K - $500K | 1,121 |
| $500K - $1M | 1,316 |
| $1M - $2.5M | 2,083 |
| $2.5M - $5M | 2,703 |
| $5M - $10M | 2,758 |
| $10M - $20M | 1,848 |
| $20M - $30M | 1,331 |
| $30M - $40M | 1,237 |
| $40M - $50M | 1,167 |
| $50M+ | 1,105 |
What buyers check in diligence
Every buyer asks for three years of financials first. For beauty or personal care businesses, expect questions about:
Which clients book with the owner versus the rest of the team
Stylist and technician pay structure, booth rent and retention
Rebooking rate and retail product margins
State licenses for the business and every provider
Multiples are Baton's weighted national averages for beauty & personal care businesses. Your multiple depends on size, growth, customer concentration and how much the business depends on you.