Product Spotlight: May 2026

Smarter Valuations & Upgraded Tools

Changelog 6: streamline business sales with Baton with smarter valuations & upgraded tools

Earlier this year, we launched Private Listings. A private listing is an off-market listing that is purpose-built for small business owners who aren’t ready to market their business fully but want to dip their toe in the water and understand the type of interest their business may receive. Owners can sign up for free and get a listing in front of 10K+ engaged and serious buyers, and buyers can spot a potential acquisition target and take the next steps.

Introducing Private Listings, Tabbed Dashboard, and Enhanced Search and Listing Features

Baton Changelog - 5

Baton Changelog 5: Off-Market Profiles and Other Improvements

Baton Changelog 4

Baton Changelog - 4

Baton Changelog 4: Improved Seller Dashboard and Interested Buyer Count for Owners

Changelog 3

Baton Changelog - 3

Baton Changelog 3: Action items, IOI Wizard, and Buyer profiles and introductions

Baton Changelog 2: Saved Search Featured

Baton Changelog - 2

Baton Changelog 2: Smarter small business insights, searches & listings

Grooming

Baton Changelog - 1

Baton Changelog 1: Empowering small business owners and buyers with data

Front-end Refactor 

Refactoring for the future: How we built Baton's frontend

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Building a brand on warmth, trust, and authenticity

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