Product Spotlight: May 2026

It's been a busy month at Baton! We’re excited to announce a wave of improvements now live on our platform to help buyers find the right business and sellers build a stronger listing.

Here's what's new, and what's coming next.

A More Dynamic Buyer Profile

We've expanded the buyer profile in Storefront so buyers can shape what they're looking for and keep it current as their thinking evolves. Buyers can now edit their buy box directly, set acquisition preferences (financing approach, how they plan to operate the business, timeline to close), and upload qualification documents — proof of funds, pre-qualification letters, and credit reports. The buy box itself updates automatically based on saved searches, listings engaged with, and preferences a buyer has stated, rather than sitting frozen from onboarding.

The more accurate a buyer's profile, the more efficiently we can connect them with listings that genuinely fit — and surface the ones most worth their time.

New: Common Buyer Questions, Now on Every Listing

Most buyers tend to ask the same set of questions on any given listing. Why is the owner selling? What happened in 2022 when revenue dipped? Is this truly absentee, or does it require 50 hours a week? Until now, each buyer had to submit those questions independently and wait for a response, even when the seller had already answered the same question for several others.

We've added an FAQ to listings that surfaces previously asked questions alongside the seller's answers. Buyers will see a "View FAQ" action item on listings where their advisor has populated it.

If your question has come up before, the answer is already waiting for you! If not, submit it through Action Items as usual, and if it keeps coming up, it'll find its way into the FAQ for the next buyer.

The goal is to give buyers the context they need to evaluate a listing without spending a week in back-and-forth catching up on questions other buyers have already worked through.

Granular Industry Categories on Search

Something we've heard consistently from buyers is that our industry filters are too generic.

For instance, "Online/Technology" encompasses SaaS, e-commerce, digital services, and a range of other categories with little overlap. A buyer specifically interested in SaaS would receive saved-search alerts for nearly every digital business on the platform, most of which fell well outside their buy box. Several buyers told us they had turned saved searches off entirely to avoid the noise.

Our update makes more specific category data available to buyers. The Industries filter on the search page now drills down into precise categories, so buyers can filter to exactly what they're looking for, save that search, and only get alerts for listings that are actually a match.

Coming in June: Meet Elena

This month we're introducing Elena, an AI assistant who will be available on every listing. She'll answer buyers' questions in real time, drawing on everything we know about a business: the listing details, the financials, the owner's interview, the data room, and the FAQ we just released.

Whenever a question arises, buyers will be able to ask Elena directly. She'll either answer based on the information available, or hand it off to the buyer's advisor when the question calls for it.

More on Elena in next month's spotlight.

Have product feedback? Reach out to me directly at reid@baton.com!