dylan-gans

Dylan Gans

Co-Founder

Dylan is the co-founder of Baton Market, the leading marketplace to buy and sell small businesses. Baton has raised over $15M from world class investors like Bloomberg Beta to the former CEO of Zillow. Previously, he was on the founding team of a ghost kitchen startup that was acquired by Aramark (NYSE: ARMK) where he served as a Vice President. He also sits on the board of a $17M non-profit dedicated to Alzheimer’s research, writes for Forbes, and supports dozens of entrepreneurs in the startup ecosystem.

  • Co-Founder of Baton, the marketplace for buying and selling small businesses
  • Sold his previous startup to Aramark (NYSE: ARMK), where he served as VP
  • Forbes contributor on small business and entrepreneurship
Connect with Dylan Gans on LinkedIn

Articles by Dylan Gans

business succession planning - Baton

Know

Leave the Business on Your Terms: A Guide to Small Business Succession Planning

September 21, 2026 ⋅ 14 min read

whos buying small businesses

Sell

Selling Your Business in 2026? Here's Who's Actually Buying

August 13, 2026 ⋅ 6 min read

You Don't Have to Be Picked First to Win the Deal

On Our Minds

You Don't Have to Be Picked First to Win the Deal

August 3, 2026 ⋅ 4 min read

Forbes Agentic AI

Company News

Forbes: Using Agentic AI To Aid In Small Business Succession

July 1, 2026 ⋅ 1 min read

How to Evaluate Buyers When Selling Your Small Business

Sell

How to Evaluate Buyers When Selling Your Small Business

June 16, 2026 ⋅ 6 min read

How deals are actually paid out- Baton

Sell

How is payment structured when a business is sold?

April 1, 2026 ⋅ 5 min read

SBA loan process for buyers- Baton

Explore

How does the SBA loan process work when buying a business?

April 1, 2026 ⋅ 5 min read

Earnouts explained- Baton

Close

What is an earnout in a business sale and how does it work?

April 1, 2026 ⋅ 5 min read

Seller financing structure examples- Baton

Sell

How is seller financing typically structured in a small business sale?

April 1, 2026 ⋅ 5 min read

Asset sale vs. stock sale- Baton

Know

What is the difference between an asset sale and a stock sale in a business acquisition?

April 1, 2026 ⋅ 5 min read

factors affecting business profit- Baton

Know

What Lowers Business Value? Factors Affecting Business Profit

April 1, 2026 ⋅ 11 min read

reduce owner dependency- Baton

Grow

Reduce Owner Dependency Before Sale

April 1, 2026 ⋅ 11 min read

recurring revenue strategy- Baton

Grow

How to Improve Recurring Revenue Before Exit

April 1, 2026 ⋅ 12 min read

what are add backs- Baton

Know

Add-Backs Explained: Your Deep Dive Into Business Adjustments

April 1, 2026 ⋅ 10 min read

buyer due diligence- Baton

Evaluate

How to Prepare for Buyer Due Diligence

April 1, 2026 ⋅ 11 min read

preparing to sell your business- Baton

Sell

How to Clean Up Financials Before Sale

April 1, 2026 ⋅ 10 min read

maximize business value- Baton

Grow

How to Increase Business Valuation Before Selling

April 1, 2026 ⋅ 10 min read

wealth planning strategy- Baton

Grow

Wealth Planning Strategy: Diversify Beyond Your Business

March 26, 2026 ⋅ 15 min read

retirement planning for business owners- Baton

Know

How to Retire From a Small Business You Built: Exit Plans, Retirement Accounts, and Why Timing Is Everything

March 26, 2026 ⋅ 11 min read

business sale advisors- Baton

Sell

Where can I find advisors for the business sale process?

March 9, 2026 ⋅ 4 min read

end-to-end-business sale platforms- Baton

Sell

Which platforms offer support throughout the entire business sale process?

March 9, 2026 ⋅ 4 min read

selling business platforms- Baton

Sell

What platforms offer comprehensive services to sell my business?

March 9, 2026 ⋅ 4 min read

smooth business sale process- Baton

Sell

How can I ensure a smooth deal process when selling my company?

March 9, 2026 ⋅ 4 min read

sell business fast advice- Baton

Sell

Where can I get advice on selling my business quickly and successfully?

March 9, 2026 ⋅ 4 min read

documents needed to sell a business- Baton

Sell

What Documents Do You Need to Sell a Business?

March 2, 2026 ⋅ 13 min read

how buyers are qualified to buy a business- Baton

Evaluate

How Buyers Are Qualified in a Business Sale

March 2, 2026 ⋅ 9 min read

letter of intent business sale- Baton

Sell

What Is an LOI in a Business Sale?

March 2, 2026 ⋅ 13 min read

what buyers look for in a business- Baton

Sell

What Buyers Look For In A Business When Buying

March 2, 2026 ⋅ 12 min read

what is seller readiness- Baton

Sell

What is seller readiness?

January 26, 2026 ⋅ 4 min read

how does a business marketplace work- Baton

Grow

How does a business marketplace work?

January 26, 2026 ⋅ 3 min read

what does due diligence involve- Baton

Sell

What does due diligence involve?

January 26, 2026 ⋅ 4 min read

what is the process of selling a small business- Baton

Sell

What is the process of selling a small business?

January 26, 2026 ⋅ 4 min read

what is a business valuation- Baton

Know

What is a business valuation?

January 26, 2026 ⋅ 5 min read

sell my business faster and at a lower cost- Baton

Sell

How can I sell my business faster and at a lower cost?

January 26, 2026 ⋅ 4 min read

how to make your business more attractive to buyers- Baton

Grow

How To Make Your Business Buyer-Ready: Tips for a Stronger Listing

January 26, 2026 ⋅ 5 min read

earnings based valuation- Baton

Know

Earnings Based Valuation for Small Businesses: A Plain-English Guide for Owners

January 26, 2026 ⋅ 5 min read

do buyers and sellers meet at closing- Baton

Close

Do buyers and sellers meet at closing when selling a business?

January 26, 2026 ⋅ 7 min read

what buyers look for when buying a small business- Baton

Sell

What buyers look for when buying a small business

November 13, 2025 ⋅ 6 min read

how is ownership transferred in a corporation?- Baton

Know

How is ownership transferred in a corporation?

November 13, 2025 ⋅ 6 min read

steps after listing a business for sale- Baton

Sell

What happens after your list your business for sale?

November 13, 2025 ⋅ 6 min read

typical fees for selling a business on a transparent platform- Baton

Sell

What are the typical fees for selling a business on a transparent platform?

November 13, 2025 ⋅ 8 min read

Is it better to use a broker or a marketplace to sell your business?- Baton

Sell

Is it better to use a broker or a marketplace to sell your business?

November 13, 2025 ⋅ 7 min read

how to sell a business without a broker- Baton

Sell

How to sell your business without a broker

November 13, 2025 ⋅ 7 min read

best way to sell a small business- Baton

Sell

Best way to sell your small business

November 13, 2025 ⋅ 6 min read

fastest business acquisition platforms- Baton

Know

Which platforms offer the fastest and most efficient business acquisition services?

November 13, 2025 ⋅ 7 min read

how to sell a small business- Baton

Sell

How do I sell my small business?

November 13, 2025 ⋅ 9 min read

how to value a company based on revenue- Baton

Know

How to Value a Company Based on Revenue and When That Approach Falls Short

October 29, 2025 ⋅ 8 min read

capital gains tax on business sale- Baton

Sell

Capital Gains Tax on a Business Sale: What You’ll Owe and How to Plan for It

October 6, 2025 ⋅ 8 min read

small business brokers- Baton

Sell

What Small Business Brokers Do and Why Baton Might Be a Smarter Option

October 6, 2025 ⋅ 5 min read

certified business appraisal- Baton

Sell

Do You Really Need a Certified Business Appraisal to Sell? Here’s What Matters Most

September 30, 2025 ⋅ 8 min read

small business m&a advisor- Baton

Sell

Looking for a Small Business M&A Advisor? Here’s the Smarter Way to Sell

September 30, 2025 ⋅ 9 min read

steps to sell a business online- Baton

Sell

What are the steps to sell my business online?

September 23, 2025 ⋅ 10 min read

benefits of using online platforms to buy a business- Baton

Evaluate

What are the benefits of using an online platform to buy a business?

September 23, 2025 ⋅ 6 min read

best websites to sell small business 2025- Baton

Sell

Best Websites to Sell a Small Business in 2026: Fees Compared + BizBuySell Alternatives

September 23, 2025 ⋅ 13 min read

best online platforms for finding small businesses for sale 2025- Baton

Explore

Best Websites to Buy a Business in 2026

September 23, 2025 ⋅ 10 min read

free vs paid business valuation- Baton

Know

Free vs. Paid Business Valuations: What’s the Difference?

September 23, 2025 ⋅ 7 min read

business valuation consultant- Baton

Grow

Do You Really Need a Business Valuation Consultant? Here’s a Faster, Smarter Option

September 10, 2025 ⋅ 7 min read

business valuation process- Baton

Sell

What Happens After You Get a Business Valuation? A Seller’s Next 5 Steps

September 10, 2025 ⋅ 7 min read

business valuation services- Baton

Sell

Business Valuation Services Backed by Experts (Not Guesswork or Gut Feel)

September 10, 2025 ⋅ 6 min read

how to value a company- Baton

Know

How to Value a Company

September 10, 2025 ⋅ 13 min read

open business bank account with ein only- Baton

Know

Can You Open a Business Bank Account With an EIN Only? Here’s What to Know

September 10, 2025 ⋅ 9 min read

small business valuation services- Baton

Know

Small Business Valuation Services Built for Main Street Sellers - Not Wall Street Firms

September 5, 2025 ⋅ 7 min read

how to value a business- Baton

Know

How to Value a Business

September 5, 2025 ⋅ 8 min read

why business owners dont know their value- Baton

Know

Why Most Business Owners Have No Idea What Their Business Is Actually Worth

August 11, 2025 ⋅ 4 min read

best bank for small business- Baton

Know

How to Choose the Best Bank for Your Small Business (Without the Headache)

August 11, 2025 ⋅ 8 min read

online business brokerage platform support services- Baton

Sell

What kind of support can I expect when using an online business brokerage platform?

August 11, 2025 ⋅ 5 min read

most affordable platforms for buying selling businesses- Baton

Explore

What are the most affordable platforms for buying and selling businesses?

August 11, 2025 ⋅ 5 min read

best platforms for learning about buying a small business- Baton

Explore

What are the best platforms for learning about buying a small business?

August 11, 2025 ⋅ 5 min read

best business buying platforms with data transparency and analytics- Baton

Explore

Which business buying platforms offer the best data transparency and analytics?

August 11, 2025 ⋅ 6 min read

resources for first-time small business buyers- Baton

Explore

What resources are available for first-time small business buyers?

August 11, 2025 ⋅ 6 min read

business vetting process- Baton

Know

What Does Vetting Mean, and How Is It Done?

August 4, 2025 ⋅ 5 min read

platforms offering personal support for selling a business- Baton

Sell

What platform offers personal support for selling a business?

August 4, 2025 ⋅ 5 min read

company valuation services- Baton

Sell

Why Smart Small Business Owners Trust Baton to Price Their Business Right the First Time

August 4, 2025 ⋅ 6 min read

lowest fees buying small business online- Baton

Explore

What are the lowest fees for buying a small business online?

August 4, 2025 ⋅ 5 min read

process after listing business for sale- Baton

Sell

What happens after you list your business for sale?

August 4, 2025 ⋅ 5 min read

how to determine fair market value of a business before selling- Baton

Sell

How can I determine the fair market value of my business before selling?

August 4, 2025 ⋅ 6 min read

small business marketplace- Baton

Explore

Whats a good marketplace to find small businesses to buy?

July 16, 2025 ⋅ 5 min read

selling a business- Baton

Sell

How do I go about selling a successful small business?

July 16, 2025 ⋅ 6 min read

business valuation firms- Baton

Know

Top 6 Business Valuation Companies, Firms & Consultants

July 16, 2025 ⋅ 7 min read

how to calculate selling price of small business- Baton

Sell

How to Calculate the Selling Price of a Small Business

July 16, 2025 ⋅ 6 min read

how to price a business for sale- Baton

Sell

How to Price a Small Business for Sale

July 16, 2025 ⋅ 5 min read

selling a service business- Baton

Sell

How to Sell Your Service Business for the Desired Price

July 16, 2025 ⋅ 6 min read

sale of business- Baton

Sell

Understanding the Basic Structural Components Of A Business Sale

July 16, 2025 ⋅ 6 min read

How Do I Sell my Small Business- Baton

Sell

How Do I Sell my Small Business?

July 16, 2025 ⋅ 6 min read

prepare your business for sale- Baton

Sell

How to Prepare Your Business for Sale

July 15, 2025 ⋅ 13 min read

succession planning risks- Baton

Know

Succession Planning Risks to Avoid to Hurt Business Value

July 15, 2025 ⋅ 12 min read

best time to retire from business- Baton

Know

Retiring from a Small Business: What Owners Should Know About Timing the Exit

July 15, 2025 ⋅ 5 min read

how to transfer a business to your child- Baton

Know

How to Transfer a Family Business to the Next Generation

July 15, 2025 ⋅ 14 min read

leadership succession planning- Baton

Know

How to Communicate a Succession Plan to Your Team

July 15, 2025 ⋅ 6 min read

lack of succession planning- Baton

Know

What Happens if You Don’t Have a Succession Plan?

July 15, 2025 ⋅ 5 min read

business price vs business value - Baton

Sell

What’s the Difference Between Business Price and Business Value?

July 15, 2025 ⋅ 3 min read

company appraisal - Baton

Sell

Company Appraisal: Use, Types, and Criticisms

July 14, 2025 ⋅ 3 min read

business appraisal vs valuation - Baton

Sell

What Is a Business Appraisal? When You Actually Need One

July 14, 2025 ⋅ 6 min read

marketplace vs broker to sell business - Baton

Sell

Should You Use a Marketplace or Broker to Sell Your Business?

July 14, 2025 ⋅ 6 min read

mistakes when selling a business - Baton

Sell

Common Mistakes When Selling a Business

July 14, 2025 ⋅ 12 min read

how to vet a company to sell your business - Baton

Sell

How to Vet a Company That Helps You Sell Your Business

July 14, 2025 ⋅ 6 min read

mergers and acquisitions services - Baton

Sell

Mergers and Acquisitions Services

May 22, 2025 ⋅ 7 min read

discretionary earnings - Baton

Sell

What Is SDE in Business? Seller's Discretionary Earnings Explained

May 5, 2025 ⋅ 10 min read

mergers and acquisitions companies - Baton

Explore

A Guide to the Industry’s Top Mergers and Acquisitions Companies

May 5, 2025 ⋅ 9 min read

capital gains tax on business sale - Baton

Sell

Understanding Capital Gains Tax on a Business Sale + How to Avoid

May 5, 2025 ⋅ 9 min read

business succession planning - Baton

Know

The 90-Day Start to Small Business Succession Planning: Transition Planning, Tips and Strategies

May 5, 2025 ⋅ 7 min read

business acquisition broker - Baton

Sell

Business Acquisition Broker: What They Do and How to Choose the Right One

May 5, 2025 ⋅ 9 min read

Summit

On Our Minds

100 small business deals in 2 years: why Main Street Summit 2025 is a must-attend event

April 22, 2025 ⋅ 3 min read

business broker commission rates - Baton

Sell

Business Broker Commission Rates

April 14, 2025 ⋅ 6 min read

how do business brokers get paid - Baton

Sell

How Do Business Brokers Get Paid? Breaking Down the Commission Model

April 14, 2025 ⋅ 6 min read

what is the average commission for a business broker - Baton

Sell

What Is the Average Commission for a Business Broker (And What Should You Be Paying)?

April 14, 2025 ⋅ 6 min read

who pays business broker fee - Baton

Sell

Who Pays the Business Broker Fee? A Transparent Look at How It Works

April 14, 2025 ⋅ 6 min read

who pays sales tax when selling a business - Baton

Sell

Who Pays Sales Tax When Selling a Business? What Actually Determines It

April 14, 2025 ⋅ 7 min read

taxes on selling a business - Baton

Sell

Understanding Taxes When Selling A Business

March 25, 2025 ⋅ 9 min read

sell business broker - Baton

Sell

How to Evaluate if a Business Broker Is Focused On Selling

March 25, 2025 ⋅ 13 min read

business broker - Baton

Sell

Top Criteria to Look for in a High Performing Business Broker

March 25, 2025 ⋅ 6 min read

if you sell a business how is it taxed - Baton

Sell

If You Sell a Business, How Is It Taxed?

March 19, 2025 ⋅ 13 min read

how does owner financing work - Baton

Close

How Does Owner Financing Work With Small Business Acquisitions?

March 19, 2025 ⋅ 6 min read

if i sell my business how much tax will i pay calculator - Baton

Sell

If I Sell My Business, How Much Will I Pay in Taxes?

March 19, 2025 ⋅ 5 min read

what is owner financing - Baton

Close

What Is Owner Financing in Small Business Acquisitions?

March 19, 2025 ⋅ 6 min read

how to sell my business online - Baton

Sell

How to Sell My Business Online: Step-by-Step Guide

March 19, 2025 ⋅ 10 min read

How to Determine How Much to Sell Your Business For?

Sell

How to Determine How Much to Sell Your Business For

March 18, 2025 ⋅ 13 min read

How Much Do Brokers Charge?

Close

How Much Do Brokers Charge?

March 18, 2025 ⋅ 5 min read

Is Seller Financing a Good Idea?

Explore

Is Seller Financing a Good Idea? Pros and Cons

March 18, 2025 ⋅ 8 min read

What are the IRS Rules on Owner Financing?

Explore

What are the IRS Rules on Owner Financing?

March 18, 2025 ⋅ 5 min read

How to Sell My Business With a Broker

Sell

Broker to Sell My Business: Should You Hire One?

March 18, 2025 ⋅ 12 min read

How to Identify the Best Place to Sell My Online Business

Sell

How to Identify the Best Place to Sell My Online Business

March 18, 2025 ⋅ 7 min read

How Small Business Brokers Are Transforming the Industry

Sell

The Role of Technology in Transforming Small Business Brokerage Services

March 18, 2025 ⋅ 6 min read

How to Sell Your Business: A Step-by-Step Guide

Sell

How to Sell Your Business: A Step-by-Step Guide

March 18, 2025 ⋅ 14 min read

How to Find a Business Broker: An 8-Step Guide for Owners

Sell

How to find a business broker: An 8-step guide for owners

January 4, 2024 ⋅ 2 min read

 Business Brokers Near Me

Sell

Business Brokers Near Me

January 4, 2024 ⋅ 3 min read

Sell My Business

Sell

Sell My Business

January 4, 2024 ⋅ 3 min read

Sell My Business: A Getting Started Guide for Business Owners

Sell

Sell Your Online Business: Everything You Should Know

January 4, 2024 ⋅ 8 min read

How to Sell your Business in 2024

Sell

How to Sell your Business in 2024

December 27, 2023 ⋅ 3 min read

when and how to submit a letter of intent loi

Evaluate

When and how to submit a Letter of Intent (LOI)

October 9, 2023 ⋅ 4 min read

business broker to sell my business

Sell

Are business brokers worth it for buyers?

September 11, 2023 ⋅ 7 min read

how to sell a landscaping business

Sell

How to sell a landscaping business

September 6, 2023 ⋅ 9 min read

submitting an indication of interest

Close

Submitting an Indication of Interest (IOI)

August 30, 2023 ⋅ 2 min read

How long does it take to sell a business image

Sell

How Long Does it Take to Sell a Small Business?

August 21, 2023 ⋅ 12 min read

selling franchises

Sell

Franchise business selling tips & resources

August 4, 2023 ⋅ 7 min read

Use 401k to buy business

Close

How to use a 401k to buy a business debt-free

June 6, 2023 ⋅ 16 min read

Employee and boss stock

Sell

How do I sell my business to a key employee?

March 20, 2023 ⋅ 8 min read

Senior couple laughing

Sell

Complete 10-Step Guide to Sell Your Small Business

March 20, 2023 ⋅ 6 min read

Woman working in shop stock (Adobe)

Sell

How much do business brokers charge: Breaking down pricing and fees

March 20, 2023 ⋅ 8 min read

Man on the phone stock

Close

How to buy a business with recurring revenue for sale

March 20, 2023 ⋅ 10 min read

Two women looking at laptop

Know

What is a seller’s discretionary earnings worksheet?

March 15, 2023 ⋅ 7 min read

Two muslim women collaborating at desk

Sell

Best Business Brokers: Review & Why Baton Is Better

March 15, 2023 ⋅ 16 min read

Hair stylist doing a blowout in salon

Know

How to value a service business

March 15, 2023 ⋅ 13 min read

Catering company owners looking at iPad

Sell

Planning to sell your business? Start here first - A roadmap for owners

March 15, 2023 ⋅ 9 min read

Woman on a zoom call

Sell

Understanding the key differences between M&A brokers and business advisors

March 15, 2023 ⋅ 10 min read

Florist working on laptop

Sell

What happens to cash when selling a business?

March 15, 2023 ⋅ 10 min read

Owners meeting with a with broker

Sell

Should I use a broker to sell my business? A review of the pros and cons.

March 13, 2023 ⋅ 11 min read

Man selling business online

Sell

Selling my business online: How to use Baton to prepare and sell.

March 13, 2023 ⋅ 19 min read

how much is my business worth- Baton

Sell

How Much Can I Sell My Business For? Practical Guide

March 13, 2023 ⋅ 13 min read

Florists updating website

Know

How much does a business appraisal cost and should you get one?

March 13, 2023 ⋅ 9 min read

Acquiring a small business

Explore

Acquiring a small business is more attainable than you think

March 13, 2023 ⋅ 6 min read

Woman at cafe register stock

Know

What is a Business Valuation and How Do You Calculate It?

March 10, 2023 ⋅ 6 min read