
Dylan Gans
Co-Founder
Dylan is the co-founder of Baton Market, the leading marketplace to buy and sell small businesses. Baton has raised over $15M from world class investors like Bloomberg Beta to the former CEO of Zillow. Previously, he was on the founding team of a ghost kitchen startup that was acquired by Aramark (NYSE: ARMK) where he served as a Vice President. He also sits on the board of a $17M non-profit dedicated to Alzheimer’s research, writes for Forbes, and supports dozens of entrepreneurs in the startup ecosystem.
- Co-Founder of Baton, the marketplace for buying and selling small businesses
- Sold his previous startup to Aramark (NYSE: ARMK), where he served as VP
- Forbes contributor on small business and entrepreneurship
Articles by Dylan Gans

Sell
Selling Your Business in 2026? Here's Who's Actually Buying
August 13, 2026 ⋅ 6 min read

On Our Minds
You Don't Have to Be Picked First to Win the Deal
August 3, 2026 ⋅ 4 min read

Company News
Forbes: Using Agentic AI To Aid In Small Business Succession
July 1, 2026 ⋅ 1 min read

Sell
How to Evaluate Buyers When Selling Your Small Business
June 16, 2026 ⋅ 6 min read

Sell
How is payment structured when a business is sold?
April 1, 2026 ⋅ 5 min read

Explore
How does the SBA loan process work when buying a business?
April 1, 2026 ⋅ 5 min read

Close
What is an earnout in a business sale and how does it work?
April 1, 2026 ⋅ 5 min read

Sell
How is seller financing typically structured in a small business sale?
April 1, 2026 ⋅ 5 min read

Know
What is the difference between an asset sale and a stock sale in a business acquisition?
April 1, 2026 ⋅ 5 min read

Know
What Lowers Business Value? Factors Affecting Business Profit
April 1, 2026 ⋅ 11 min read

Grow
Reduce Owner Dependency Before Sale
April 1, 2026 ⋅ 11 min read

Grow
How to Improve Recurring Revenue Before Exit
April 1, 2026 ⋅ 12 min read

Know
Add-Backs Explained: Your Deep Dive Into Business Adjustments
April 1, 2026 ⋅ 10 min read

Evaluate
How to Prepare for Buyer Due Diligence
April 1, 2026 ⋅ 11 min read

Sell
How to Clean Up Financials Before Sale
April 1, 2026 ⋅ 10 min read

Grow
How to Increase Business Valuation Before Selling
April 1, 2026 ⋅ 10 min read

Grow
Wealth Planning Strategy: Diversify Beyond Your Business
March 26, 2026 ⋅ 15 min read

Know
How to Retire From a Small Business You Built: Exit Plans, Retirement Accounts, and Why Timing Is Everything
March 26, 2026 ⋅ 11 min read

Sell
Where can I find advisors for the business sale process?
March 9, 2026 ⋅ 4 min read

Sell
Which platforms offer support throughout the entire business sale process?
March 9, 2026 ⋅ 4 min read

Sell
What platforms offer comprehensive services to sell my business?
March 9, 2026 ⋅ 4 min read

Sell
How can I ensure a smooth deal process when selling my company?
March 9, 2026 ⋅ 4 min read

Sell
Where can I get advice on selling my business quickly and successfully?
March 9, 2026 ⋅ 4 min read

Sell
What Documents Do You Need to Sell a Business?
March 2, 2026 ⋅ 13 min read

Evaluate
How Buyers Are Qualified in a Business Sale
March 2, 2026 ⋅ 9 min read

Sell
What Is an LOI in a Business Sale?
March 2, 2026 ⋅ 13 min read

Sell
What Buyers Look For In A Business When Buying
March 2, 2026 ⋅ 12 min read

Sell
What is seller readiness?
January 26, 2026 ⋅ 4 min read

Grow
How does a business marketplace work?
January 26, 2026 ⋅ 3 min read

Sell
What does due diligence involve?
January 26, 2026 ⋅ 4 min read

Sell
What is the process of selling a small business?
January 26, 2026 ⋅ 4 min read

Know
What is a business valuation?
January 26, 2026 ⋅ 5 min read

Sell
How can I sell my business faster and at a lower cost?
January 26, 2026 ⋅ 4 min read

Grow
How To Make Your Business Buyer-Ready: Tips for a Stronger Listing
January 26, 2026 ⋅ 5 min read

Know
Earnings Based Valuation for Small Businesses: A Plain-English Guide for Owners
January 26, 2026 ⋅ 5 min read

Close
Do buyers and sellers meet at closing when selling a business?
January 26, 2026 ⋅ 7 min read

Sell
What buyers look for when buying a small business
November 13, 2025 ⋅ 6 min read
Know
How is ownership transferred in a corporation?
November 13, 2025 ⋅ 6 min read

Sell
What happens after your list your business for sale?
November 13, 2025 ⋅ 6 min read

Sell
What are the typical fees for selling a business on a transparent platform?
November 13, 2025 ⋅ 8 min read
Sell
Is it better to use a broker or a marketplace to sell your business?
November 13, 2025 ⋅ 7 min read

Sell
How to sell your business without a broker
November 13, 2025 ⋅ 7 min read

Sell
Best way to sell your small business
November 13, 2025 ⋅ 6 min read

Know
Which platforms offer the fastest and most efficient business acquisition services?
November 13, 2025 ⋅ 7 min read

Sell
How do I sell my small business?
November 13, 2025 ⋅ 9 min read

Know
How to Value a Company Based on Revenue and When That Approach Falls Short
October 29, 2025 ⋅ 8 min read

Sell
Capital Gains Tax on a Business Sale: What You’ll Owe and How to Plan for It
October 6, 2025 ⋅ 8 min read

Sell
What Small Business Brokers Do and Why Baton Might Be a Smarter Option
October 6, 2025 ⋅ 5 min read

Sell
Do You Really Need a Certified Business Appraisal to Sell? Here’s What Matters Most
September 30, 2025 ⋅ 8 min read

Sell
What are the steps to sell my business online?
September 23, 2025 ⋅ 10 min read

Evaluate
What are the benefits of using an online platform to buy a business?
September 23, 2025 ⋅ 6 min read

Sell
Best websites to sell your small business
September 23, 2025 ⋅ 9 min read

Explore
What are the best online platforms for finding small businesses for sale?
September 23, 2025 ⋅ 10 min read

Know
Free vs. Paid Business Valuations: What’s the Difference?
September 23, 2025 ⋅ 7 min read

Grow
Do You Really Need a Business Valuation Consultant? Here’s a Faster, Smarter Option
September 10, 2025 ⋅ 7 min read

Sell
What Happens After You Get a Business Valuation? A Seller’s Next 5 Steps
September 10, 2025 ⋅ 7 min read

Sell
Business Valuation Services Backed by Experts (Not Guesswork or Gut Feel)
September 10, 2025 ⋅ 6 min read

Know
How to Value a Company
September 10, 2025 ⋅ 13 min read

Know
Can You Open a Business Bank Account With an EIN Only? Here’s What to Know
September 10, 2025 ⋅ 9 min read

Know
Small Business Valuation Services Built for Main Street Sellers - Not Wall Street Firms
September 5, 2025 ⋅ 7 min read

Know
How to Value a Business
September 5, 2025 ⋅ 8 min read

Know
Why Most Business Owners Have No Idea What Their Business Is Actually Worth
August 11, 2025 ⋅ 4 min read

Know
How to Choose the Best Bank for Your Small Business (Without the Headache)
August 11, 2025 ⋅ 8 min read

Sell
What kind of support can I expect when using an online business brokerage platform?
August 11, 2025 ⋅ 5 min read

Explore
What are the most affordable platforms for buying and selling businesses?
August 11, 2025 ⋅ 5 min read

Explore
What are the best platforms for learning about buying a small business?
August 11, 2025 ⋅ 5 min read

Explore
Which business buying platforms offer the best data transparency and analytics?
August 11, 2025 ⋅ 6 min read

Explore
What resources are available for first-time small business buyers?
August 11, 2025 ⋅ 6 min read

Know
What Does Vetting Mean, and How Is It Done?
August 4, 2025 ⋅ 5 min read

Sell
What platform offers personal support for selling a business?
August 4, 2025 ⋅ 5 min read

Sell
Why Smart Small Business Owners Trust Baton to Price Their Business Right the First Time
August 4, 2025 ⋅ 6 min read

Explore
What are the lowest fees for buying a small business online?
August 4, 2025 ⋅ 5 min read

Sell
What happens after you list your business for sale?
August 4, 2025 ⋅ 5 min read

Sell
How can I determine the fair market value of my business before selling?
August 4, 2025 ⋅ 6 min read

Explore
Whats a good marketplace to find small businesses to buy?
July 16, 2025 ⋅ 5 min read

Sell
How do I go about selling a successful small business?
July 16, 2025 ⋅ 6 min read

Know
Top 6 Business Valuation Companies, Firms & Consultants
July 16, 2025 ⋅ 7 min read

Sell
How to Calculate the Selling Price of a Small Business
July 16, 2025 ⋅ 6 min read

Sell
How to Price a Small Business for Sale
July 16, 2025 ⋅ 5 min read

Sell
How to Sell Your Service Business for the Desired Price
July 16, 2025 ⋅ 6 min read

Sell
Understanding the Basic Structural Components Of A Business Sale
July 16, 2025 ⋅ 6 min read

Sell
How Do I Sell my Small Business?
July 16, 2025 ⋅ 6 min read

Sell
How to Prepare Your Business for Sale
July 15, 2025 ⋅ 13 min read

Know
Succession Planning Risks to Avoid to Hurt Business Value
July 15, 2025 ⋅ 12 min read

Know
Retiring from a Small Business: What Owners Should Know About Timing the Exit
July 15, 2025 ⋅ 5 min read

Know
How to Transfer a Family Business to the Next Generation
July 15, 2025 ⋅ 15 min read

Know
How to Communicate a Succession Plan to Your Team
July 15, 2025 ⋅ 6 min read

Know
What Happens if You Don’t Have a Succession Plan?
July 15, 2025 ⋅ 5 min read

Sell
What’s the Difference Between Business Price and Business Value?
July 15, 2025 ⋅ 3 min read

Sell
Company Appraisal: Use, Types, and Criticisms
July 14, 2025 ⋅ 3 min read

Sell
What Is a Business Appraisal? When You Actually Need One
July 14, 2025 ⋅ 6 min read

Sell
Should You Use a Marketplace or Broker to Sell Your Business?
July 14, 2025 ⋅ 6 min read

Sell
Common Mistakes When Selling a Business
July 14, 2025 ⋅ 12 min read

Sell
How to Vet a Company That Helps You Sell Your Business
July 14, 2025 ⋅ 6 min read

Sell
Mergers and Acquisitions Services
May 22, 2025 ⋅ 7 min read

Sell
What Is SDE in Business? Seller's Discretionary Earnings Explained
May 5, 2025 ⋅ 10 min read

Explore
A Guide to the Industry’s Top Mergers and Acquisitions Companies
May 5, 2025 ⋅ 9 min read

Sell
Understanding Capital Gains Tax on a Business Sale + How to Avoid
May 5, 2025 ⋅ 9 min read

Know
The 90-Day Start to Small Business Succession Planning: Transition Planning, Tips and Strategies
May 5, 2025 ⋅ 7 min read

Sell
How to Find the Best Fit Business Acquisition Broker for Your Small Business
May 5, 2025 ⋅ 8 min read

On Our Minds
100 small business deals in 2 years: why Main Street Summit 2025 is a must-attend event
April 22, 2025 ⋅ 3 min read

Sell
Business Broker Commission Rates
April 14, 2025 ⋅ 6 min read

Sell
How Do Business Brokers Get Paid? Breaking Down the Commission Model
April 14, 2025 ⋅ 6 min read

Sell
What Is the Average Commission for a Business Broker (And What Should You Be Paying)?
April 14, 2025 ⋅ 6 min read

Sell
Who Pays the Business Broker Fee? A Transparent Look at How It Works
April 14, 2025 ⋅ 6 min read

Sell
Who Pays Sales Tax When Selling a Business? What Actually Determines It
April 14, 2025 ⋅ 7 min read

Sell
Understanding Taxes When Selling A Business
March 25, 2025 ⋅ 9 min read

Sell
How to Evaluate if a Business Broker Is Focused On Selling
March 25, 2025 ⋅ 13 min read

Sell
Top Criteria to Look for in a High Performing Business Broker
March 25, 2025 ⋅ 6 min read

Sell
If You Sell a Business, How Is It Taxed?
March 19, 2025 ⋅ 13 min read

Close
How Does Owner Financing Work With Small Business Acquisitions?
March 19, 2025 ⋅ 6 min read

Sell
If I Sell My Business, How Much Will I Pay in Taxes?
March 19, 2025 ⋅ 5 min read

Close
What Is Owner Financing in Small Business Acquisitions?
March 19, 2025 ⋅ 6 min read

Sell
How to Sell My Business Online: Step-by-Step Guide
March 19, 2025 ⋅ 10 min read

Sell
How to Determine How Much to Sell Your Business For
March 18, 2025 ⋅ 13 min read

Close
How Much Do Brokers Charge?
March 18, 2025 ⋅ 5 min read

Explore
Is Seller Financing a Good Idea? Pros and Cons
March 18, 2025 ⋅ 8 min read

Explore
What are the IRS Rules on Owner Financing?
March 18, 2025 ⋅ 5 min read

Sell
Broker to Sell My Business: Should You Hire One?
March 18, 2025 ⋅ 12 min read

Sell
How to Identify the Best Place to Sell My Online Business
March 18, 2025 ⋅ 7 min read

Sell
The Role of Technology in Transforming Small Business Brokerage Services
March 18, 2025 ⋅ 6 min read

Sell
How to Sell Your Business: A Step-by-Step Guide
March 18, 2025 ⋅ 14 min read

Sell
How to find a business broker: An 8-step guide for owners
January 4, 2024 ⋅ 2 min read

Sell
Business Brokers Near Me
January 4, 2024 ⋅ 3 min read

Sell
Sell My Business
January 4, 2024 ⋅ 3 min read

Sell
Sell Your Online Business: Everything You Should Know
January 4, 2024 ⋅ 8 min read

Sell
How to Sell your Business in 2024
December 27, 2023 ⋅ 3 min read

Evaluate
When and how to submit a Letter of Intent (LOI)
October 9, 2023 ⋅ 4 min read

Sell
Are business brokers worth it for buyers?
September 11, 2023 ⋅ 7 min read

Sell
How to sell a landscaping business
September 6, 2023 ⋅ 9 min read

Close
Submitting an Indication of Interest (IOI)
August 30, 2023 ⋅ 2 min read

Sell
How Long Does it Take to Sell a Small Business?
August 21, 2023 ⋅ 12 min read

Sell
Franchise business selling tips & resources
August 4, 2023 ⋅ 7 min read

Close
How to use a 401k to buy a business debt-free
June 6, 2023 ⋅ 16 min read

Sell
How do I sell my business to a key employee?
March 20, 2023 ⋅ 8 min read

Sell
Complete 10-Step Guide to Sell Your Small Business
March 20, 2023 ⋅ 6 min read

Sell
How much do business brokers charge: Breaking down pricing and fees
March 20, 2023 ⋅ 12 min read

Close
How to buy a business with recurring revenue for sale
March 20, 2023 ⋅ 10 min read

Know
What is a seller’s discretionary earnings worksheet?
March 15, 2023 ⋅ 7 min read

Sell
Best Business Brokers: Review & Why Baton Is Better
March 15, 2023 ⋅ 20 min read

Know
How to value a service business
March 15, 2023 ⋅ 13 min read

Sell
Planning to sell your business? Start here first - A roadmap for owners
March 15, 2023 ⋅ 9 min read

Sell
Understanding the key differences between M&A brokers and business advisors
March 15, 2023 ⋅ 10 min read

Sell
What happens to cash when selling a business?
March 15, 2023 ⋅ 10 min read

Sell
Should I use a broker to sell my business? A review of the pros and cons.
March 13, 2023 ⋅ 11 min read

Sell
Selling my business online: How to use Baton to prepare and sell.
March 13, 2023 ⋅ 19 min read

Sell
How Much Can I Sell My Business For? Practical Guide
March 13, 2023 ⋅ 13 min read

Know
How much does a business appraisal cost and should you get one?
March 13, 2023 ⋅ 9 min read

Explore
Acquiring a small business is more attainable than you think
March 13, 2023 ⋅ 6 min read

Know
What is a Business Valuation and How Do You Calculate It?
March 10, 2023 ⋅ 6 min read