Sell your business with expert guidance and marketplace reach
A dedicated M&A advisor leads your sale from start to finish, using Baton's marketplace of 22,000+ vetted buyers and a dynamic listing to generate qualified interest and competitive offers.
Why work with Baton?
Multiple offers, real choice
200+ vetted buyers join every week, so the average business gets 3+ on-target offers within 3 months.
Half the commission
Pay a 6% success fee - about half what traditional brokers charge - and only when your business sells.
Sell in months, not years
Baton sellers average 6 months from listing to close, with an advisor managing every step.
Start with a free conversation
Get a free valuation and talk through your options. No commitment, no pressure.
An advisor you can lean on from listing to close.
Technology brings in the buyers. Your dedicated M&A advisor helps you pick the right one and get the deal across the finish line.
You work with the same advisor from start to finish. While you run your business, we run the sale.
"[The advisor] let me text him any time of day - he was always there for me."
- Kass Hansen, former owner of Greenway Painting
Price to attract the right buyers
Your advisor sets a strategic price backed by real comps. High enough to maximize value, but grounded enough to draw serious offers.
Compare offers, choose your buyer
Review every offer with your advisor on price, certainty, transition, and legacy - so you pick the right fit, not just the biggest number.
Negotiate and close with confidence
Your advisor runs diligence, financing, and closing coordination end to end, keeping the deal moving.
A listing that tells your story and justifies your value.
A great business deserves more than a paragraph of text.
Your Baton listing combines verified financials, owner videos, and detailed business insights so every qualified buyer gets the same complete picture without you having to tell the same story over and over again.
Your listing includes:
Multi-year verified financials and a complete data room available after NDA
Owner video Q&A that builds trust before the first meeting
Detailed business insights that showcase operations, customers, and growth opportunities
One centralized listing so you tell your story once, not on every buyer call
Visibility and choice at every stage.
Know where your sale stands at every moment. Track buyer interest, compare offers, understand market feedback, and follow every step through closing.
See where you stand. Move when you're ready.
A free valuation shows what buyers would pay today, so you can plan for the finish line.
Answer a few questions
A confidential 10-minute survey about your business.
Get a realistic valuation
Grounded in recent comparable sales, your business performance, and buyer financing eligibility - not a generic calculator.
See your buyer matches
Find out how many qualified buyers in our pool of 22,000+ are looking for a business like yours today.
*Built for businesses generating over $100K in adjusted annual cash flow.
Buyers qualified to take what you built and run with it
Strong buyer demand across top industries
18.5%
Professional services
16.2%
Home services
14.2%
Online / Tech
13.5%
Building / Construction
13.4%
Other services
11.9%
Wholesale / Distributors
11.0%
Healthcare / Fitness
8.5%
Financial services