Profitable RUO Peptide E-Commerce Brand, 93 SKUs

Wellness products for sale in Cleveland Metro

Asking price

$118,000,000

Revenue

$54,752,334

Cash flow

$19,847,280

About this business

This is a fast-growing e-commerce retailer of research-use-only injectable peptides, oral bioregulators, small molecules, and topical products, selling globally across 93 SKUs to a customer base the owner reports has reached 75,000 buyers since the business launched in late 2024. The catalog spans injectable peptides (roughly 80% of revenue), oral bioregulators and small molecules (roughly 20%), and topical creams, all manufactured in the USA and independently third-party tested using HPLC and LC-MS verification on every batch.

The business was built on the founder's standing as a widely recognized voice in the longevity and peptide space, and that audience has translated into a reported 175,000 email subscribers and 37,000 SMS subscribers, with affiliate marketing accounting for roughly 20% of revenue. Customer acquisition runs across organic search, paid advertising, referrals, partnerships, and an internal sales function. The team is contractor-heavy with very low turnover, structured around the EOS operating model, and covers SEO, content, email, social media, design, UX, and operations. The business is fully remote and relocatable, with no lease obligations.

The owner is ready to pursue a larger vision in the longevity space and is willing to remain involved for six to eight months post-close as an influencer and advisor, with the option to continue on an affiliate basis thereafter. Specialized legal counsel with deep RUO regulatory expertise is in place and expected to support the transition. The standout: the business generated over $33M in revenue in its first full fiscal year, with adjusted free cash flow exceeding $12M. Generated $40M in revenue through August, putting it on track to reach $60M by the end of 2026.