Established Snow Sports Retailer with Service & Rentals

Sporting goods store for sale

Asking price

$725,000

Revenue

$1,483,136

Cash flow

$199,490

About this business

Company Overview: This is a specialty snow sports retailer and service shop established in 1995. It serves a large metropolitan region with customers traveling from surrounding states due to limited brick-and-mortar options and specialized fitting needs. Demand is highly seasonal with the winter period driving most sales, supported by a long operating history and deep community reputation built over decades.

Product & Customer Base: The business sells hard goods such as skis, boots, and bindings as the primary revenue driver, complemented by soft goods like outerwear and base layers, and a wide range of accessories. Services include custom boot fitting, tuning, repairs, binding mounting, and calibration. Seasonal leasing programs for children and daily or weekend rentals for all ages round out the offering. The customer base is diversified across retail transactions and service work, with low individual customer concentration, strong word-of-mouth, and steady new-customer inflow.

Operations & Team: Operations center on a leased storefront and in-house workshop. A year-round general manager oversees sales, fitting, and shop services, supported by several full-time core seasonal staff and additional part-time seasonal hires during peak months. The owners are currently hands-on across sales, service, HR, marketing, accounting, and purchasing. Seasonal hours expand in peak months and contract off-season. Inventory purchasing and sell-through follow the winter calendar, with typical retail cashflow (point-of-sale payments and limited receivables) and standard vendor terms. Training ramps by role, with managers taking up to a year, full-time staff about six months, and part-time staff about three months to reach proficiency. The business maintains a large customer file and an email list for direct outreach, and uses online discovery, referrals, and paid media to drive traffic.

Growth: The business reports multi-year sales growth in recent seasons, supported by strong word-of-mouth, a shrinking field of local competitors, and a reputation for premium boot fitting. Performance is weather dependent, with snowfall events providing outsized lifts. Credible next steps include launching e-commerce for retail sales, reintroducing snowboard equipment, extending store hours, expanding seasonal leasing to more segments, activating social and email marketing more fully, and evaluating additional locations. Nearby mixed-use development is expected to increase local foot traffic and brand visibility over time.

Transition: The sale is driven by the owners’ planned retirement after decades in the industry. They are prepared to support a thorough handover, including training through a full peak season and the associated buying cycle, with part-time or full-time involvement as needed. This includes knowledge transfer in sales and service processes, staff development, vendor relationships, inventory planning, and marketing cadence to ensure continuity and preserve service standards.