Established Sporting & Outdoor Retailer with Custom Services

Sporting goods store for sale

Asking price

$1,700,785

Revenue

$2,361,179

Cash flow

$432,085

About this business

Company Overview: This specialty retail shop, established over two decades ago under current ownership, combines sporting goods and outdoor categories to serve a broad local consumer base in a major regional market. The business is brick-and-mortar with a relationship-driven model, known for fit expertise, curated assortments, and hands-on service. E-commerce is not a current focus, keeping attention on in-store experience and repeat local traffic.

Product & Customer Base: The assortment spans athletic and outdoor footwear, performance and lifestyle apparel, eyewear, drinkware/coolers, accessories, and related gear. The store also offers custom decoration services including screen printing and monogramming, which deepen ties with local groups and corporate buyers. Customers value in-person fitting and the ability to evaluate materials before purchase. Product pricing targets keystone or better margins, with selective lines offering above-keystone contribution. Sales are diversified across multiple categories, with no reliance on a single product type.

Operations & Team: Day-to-day operations are led by two hands-on owner-operators who oversee buying, vendor relations, receiving, merchandising, and floor service. A full-time resource manages screen printing, supported by a part-time decoration role. Approximately a dozen part-time associates (students) staff the sales floor and assist with operations, providing flexibility during peaks. The shop runs six days per week, adding limited Sunday hours during the holiday season. Workflows emphasize timely intake of shipments, rapid merchandising to the floor, high-touch customer fitting, and efficient fulfillment of custom jobs. Systems are intentionally simple: a basic POS and light spreadsheet use support an “old-fashioned,” people-first approach to service and inventory stewardship.

Growth: The store has expanded by maintaining strong customer service, following trends, and leveraging long-standing vendor and rep relationships to add emerging lines. The mix includes stable, repeat local trade plus periodic corporate and group orders via custom decoration. Margin structure benefits from premium and above-keystone items. Credible growth paths include launching a selective e-commerce presence (with local pickup), scaling corporate and team sales through the in-house decoration capability, boosting local digital marketing and social media, refining inventory analytics for better turns, and piloting incremental hours if demand warrants.

Transition: The owners are pursuing a sale to step back from daily retail to focus on family priorities after many years of operation. A practical handover can include training on buying cadence, vendor introductions, fit protocols, POS and basic inventory processes, decoration workflows, and staff scheduling. A resident operator or a dedicated full-time manager is advised to maintain receiving, merchandising, and service consistency during and after the transition.