Rest-Centered Coaching Model

Other personal services for sale in Albuquerque Metro

Asking price

$525,000

Revenue

$189,735

Cash flow

$148,242

About this business

Company Overview: This online wellness education business was established in 2008 and has served a global customer base for well over a decade. The company teaches rest-based wellness practices, primarily yoga nidra, a sleep-based meditation, through digital programs, membership content, and professional training. It serves customers worldwide, with a strong base across the United States, Canada, and the United Kingdom. The business is fully remote, has no physical location needs, and can be operated from anywhere.

Product & Customer Base: The company has two main lines of business: personal wellness programs and professional training programs. The professional training side teaches customers how to become rest-focused facilitators, coaches, and leaders, and it represents about 70% to 80% of revenue. The personal side includes a paid membership, an on-demand content library, one live monthly session, and an annual multi-week program. The customer base is broad and not tied to a few large accounts, with most buyers being women in midlife and later life.

Operations & Team: The business runs through an online portal where customers access training, programs, and recorded content. Most offerings are digital, with limited live delivery. The professional training program was recently moved to a self-paced model, which reduces the need for live teaching time and supports easier growth. Day-to-day work is lean and simple. The owner is active about 25 to 35 hours per week, mainly in strategy, management, sales, and marketing. A long-tenured contract assistant handles administrative work for about 60 to 80 hours per month. The company also has access to a pool of previously trained facilitators and mentors who could support students, lead sessions, or help expand delivery.

Growth: The business has grown mainly through professional training, referrals, online discovery, partnerships, and a sizable email list of about 11,500 subscribers. The personal membership has produced steady monthly revenue despite limited focus and no meaningful paid advertising. This points to a clear growth path for a buyer with online marketing skill. Key opportunities include paid ads, better email conversion, stronger promotion of the self-paced training, growth of the membership program, and more use of trained facilitators as low-cost support. The personal programs can also feed the professional training funnel.

Transition: The owner is selling to reduce their online role and focus on other professional pursuits and personal priorities after building the business. The seller is flexible on transition support and is willing to help the right buyer step in smoothly. They are open to serving as a paid front-line teacher for up to one year or more and providing back-end support for up to one year. This support can help protect customer trust, transfer know-how, and ease the shift away from founder-led delivery.