Established Full-Service Marketing Agency, Remote and Relocatable
Advertising agency consulting services & Marketing agency for sale
- Asking price
- $229,000
- Revenue
- $1,354,060
- Cash flow
- $108,576
About this business
Founded in 2007, this full-service marketing agency runs complete marketing programs for small and mid-sized businesses. It handles strategy, creative development, media planning and buying, digital execution, and performance review. Clients rely on the agency for both the big idea and the day-to-day work of carrying it out across TV, radio, billboard, print, web, and digital.
The agency has about 20 active clients across several East Coast states, in industries including automotive, HVAC, and golf. Its relationships are long. About half of revenue comes from four core clients, and three of them have worked with the agency for roughly 18 years. Clients are on semi-annual or annual plans.
About 80% of revenue comes from traditional media and 20% from digital services. Digital earns higher margins and has grown as a share of revenue each year. This leaves room for a buyer to grow digital work within an established client base.
The team has three full-time and three part-time members. The part-time members work mainly on production projects. The team has been stable, with no new hires needed in the past five years. A Director of Digital Services leads digital work and handles new business alongside the owner. The owner splits time between sales and hands-on client service. New clients come through referrals, word of mouth, online discovery, and direct outreach.
The business is relocatable. A buyer with a passion for marketing and working knowledge of media, research, and production should be able to step in and serve clients with confidence. The owner is committed to a smooth handoff and will work with the new owner for up to six months. The transition plan will be tailored to the buyer’s experience so clients know they remain in good hands.