Established Market Research Firm Serving Fortune 100 Clients

Market research for sale

Asking price

$650,000

Revenue

$1,416,340

Cash flow

$216,603

About this business

This is a market research and business intelligence firm with over four decades of operating history, delivering product testing, analytics services, and custom marketing research to C-level decision makers at Fortune 100 companies. The business operates fully remotely, serves clients globally, and generates revenue through a mix of product testing (roughly 60% of revenue), analytics services (roughly 30%), and other marketing research (roughly 10%).

The client roster includes major names across consumer goods, healthcare, and technology sectors, and the owner reports that the business wins consistently against large research firms by offering a more tailored, relationship-driven model. New clients come through referrals, online discovery, partnerships, and a dedicated sales function. The owner reports an approximate 15% annual churn rate, and both current owners are committed to a 6-to-9-month transition to ensure continuity for clients and staff.

The current owners acquired the business in 2023, restructured operations in 2024, and successfully guided it through a Chapter 11 Sub V reorganization, emerging with a fully approved plan. The team now runs lean with four full-time employees supplemented by 1099 contractors, keeping overhead flexible. The owners are selling to focus on a new venture and are willing to remain involved as long as needed to hand off client relationships and institutional knowledge to the right buyer.