Established Full-Service Agency with Recurring Media Revenue

Advertising agency for sale in Orlando Metro

Asking price

$9,800,000

Revenue

$15,757,801

Cash flow

$1,996,164

About this business

Company Overview: This is a category-focused, full-service marketing agency established in 2002. It serves healthcare (including public sector), financial services, education, and travel/tourism, with national reach in select verticals and regional depth in the Southeast. The business has operated for over two decades with a media-led, performance-driven model and disciplined operating cadence.

Product & Customer Base: Core offerings center on media planning and buying across traditional and digital channels, supported by strategy, creative content, analytics/reporting, SEO, web development, social management, PR, and production. Media-related work represents the majority of revenue, creating recurring activity tied to ongoing campaigns and budgets. Client relationships are typically long-term and retainer-oriented, with multi-year and renewable agreements common in the public sector. The portfolio includes anchor accounts alongside a diversified mix across target industries, with low churn and multi-year tenure typical.

Operations & Team: The organization is structured by function—media, creative services, strategy/account service, and operations—each led by senior directors or vice presidents with long tenure. Day-to-day delivery runs through account and strategy teams, while a director-level operations role oversees financials and internal processes. The owner is not involved in daily execution, focusing on business development, strategic oversight, and select key relationships only as needed. Workflows are documented and KPI-driven, with proprietary, structured processes that integrate AI into research, content, media optimization, and reporting. The agency operates a hybrid model with virtual collaboration and planned travel. Recruiting is proactive with an active candidate pipeline; typical hiring is completed within one to two months, and onboarding enables productivity within one to three months. Turnover is low.

Growth: The business shows stable performance with durable, retainer-based revenue and strong cash discipline. Revenue mix has favored media-led engagements that drive recurring activity and measurable outcomes, with complementary creative, digital, and analytics services supporting full-funnel delivery. Go-forward growth opportunities include accelerating expansion in the financial services vertical nationally, deepening wallet share within existing accounts, scaling performance marketing and AI-enabled capabilities, and broadening geographic reach beyond current concentrations. Ongoing investment in conferences and targeted outreach supports a healthy new business pipeline.

Transition: The owner is selling to step back from full-time leadership after many years of building the agency while ensuring continuity for clients and staff. A structured transition of approximately three to six months is anticipated, including detailed handover of processes, introductions to key clients and partners, and support across business development and strategy. The owner is open to a limited, clearly defined post-close role if desired. The agency’s leadership depth and independent operating model support a smooth handoff.